Usability Metrics Foundations In our research on usability metrics, we found a number of key indicators that show the usage and user behaviors that have helped many webmasters and website designers develop a better delivery of content, to allow users to both consume information effectively, and to provide the key actions as determined by the marketing department. Measuring Website Usability Website usability is largely ignored by most of the websites online.  Usually, it is the creative departments that determine the look and feel of a site, and from that, a design is made, and very little attention is paid to how users actually interact with the site. Website usability metrics changes all that, by providing a structured framework in which key analytical data is acquired and analyzed in order to find a measure of business results obtained. If your website measures key indicators such as page navigation, time on site, scroll rate, and indicators showing how far a user reads, or views a media file…these are all ways to determine usability. Task Success Rate In areas where tasks are meant to be performed, getting the task successfully completed is another way to determine usability.  For instance, if a form has optional fields of information, how does it affect task success rate if they are removed?  What is the business result of removing these fields?  In some cases, the data requested can increase the lifetime value of a customer, but if requesting that data lowers your customer acquistion by 17%, then the numbers need to be run to determine if the data is requested or omitted. Quesenberry Usability Metrics The Quesenberry usability metrics have widely been regarded as a best practice when using usability metrics to drive business results and optimize website performance.  In fact, by following this process, usability metrics have [...] Continue Reading >>